Creating a Promotional Adverts for Local Businesses

Posted on July 11th, 2024

In today's digital age, creating a promotional advert that stands out is essential for local businesses aiming to capture the attention of potential customers. One of the most dynamic and impactful ways to achieve this is through drone videography. At Dorset Drone Shoots, we specialize in crafting compelling promotional videos that elevate your business above the competition. In this blog, we'll walk you through the process of creating a standout promotional advert using drone videography.

Drone videography offers a unique perspective that traditional videography cannot match. The aerial shots provide sweeping views and dynamic angles that can make your business look larger-than-life. Here are a few reasons why drone videography is a game-changer:

• Engaging Visuals: Aerial footage is eye-catching and can hold viewers' attention longer.
• Unique Perspectives: Showcase your business from angles that highlight its best features.
• Professional Quality: High-definition drone footage adds a layer of professionalism to your advert.
• Versatility: Suitable for a wide range of businesses, from real estate to retail to hospitality.

Understanding Your Business

The first step in creating a promotional advert is understanding your business and its unique selling points. We start with a consultation to learn about your brand, target audience, and goals for the advert. This helps us tailor the video to resonate with your potential customers.

Planning the Shoot

Once we have a clear understanding of your needs, we move on to planning the shoot. This involves:

• Scouting Locations: Identifying the best locations for filming, both aerial and ground-based.
• Storyboard Creation: Outlining the scenes and shots to ensure a cohesive and compelling narrative.
• Scheduling: Planning the shoot to take advantage of the best lighting and weather conditions.

Capturing the Footage

On the day of the shoot, our team uses state-of-the-art drones and videography equipment to capture stunning footage. Our experienced drone pilots and videographers work to ensure every shot is perfect.

Editing and Post-Production

The raw footage is then handed over to our skilled editing team. During post-production, we:

• Edit the Footage: Trim and arrange the clips to create a smooth and engaging flow.
• Add Music and Voiceover: Enhance the video with background music and, if needed, a professional voiceover.
• Incorporate Branding: Add your logo, tagline, and any other branding elements to reinforce your brand identity.
• Include Subtitles: Ensure your message is clear even when viewed without sound, especially important for social media platforms.

Final Review and Delivery

Before delivering the final product, we review the video with you to ensure it meets your expectations. We offer revisions if necessary, ensuring you are completely satisfied with the final advert. Once approved, the video is ready to be shared across your marketing channels.

To get the most out of your new promotional advert, consider these tips:

• Share on Social Media: Post the video on your social media platforms to reach a wider audience.
• Embed on Your Website: Feature the video on your homepage or a dedicated landing page.
• Use in Email Marketing: Include the video in your email campaigns to engage subscribers.
• Run Online Ads: Use the video in targeted online advertising campaigns to attract new customers.

At Dorset Drone Shoots, we've helped numerous local businesses create impactful promotional adverts. Creating a promotional advert for your local business with drone videography can set you apart from the competition and attract more customers. With our expertise and commitment to quality, Dorset Drone Shoots can help you create a video that not only looks professional but also effectively communicates your brand message. 

Contact us today to start your journey towards creating a stunning promotional advert that will leave a lasting impression.